The Local - Mt VictoriaClyde Quay School is $70,000 better off, as the result of an ambitious Taylor Swift concert raffle that grabbed the attention of ‘Swifties’ nationwide – but it may not be the last time the school uses the lure of concert tickets to raise money.
Fundraisers Phernne Tancock and Michelle Little examine the results of the Clyde Quay School raffle.
The online raffle garnered media attention from around the country, leading to the 4500 tickets selling out in 6 days, to the joy and astonishment of the school fundraisers.
Sarah Mcilroy from Auckland was the lucky recipient of the sought-after main prize, which included premium tickets to Taylor Swift Eras tour at Wembley Stadium in London, as well as flights, accommodation and spending money.
The winner said she was ‘insanely happy’ to hear the news, when she was rung by the fundraisers.
She told Whanau and Friends chair Phernne Tancock she entered after hearing about the prize on National radio. She thought it was a great idea for a fundraiser, and encouraged several friends to also enter.
The ‘viral’ coverage the raffle gained was key to its success, said Tancock.
“Radio stations and newspapers were keen to hear about a little school in Wellington offering this awesome prize that everyone wanted – it really captured people’s imaginations.”
The school was thrilled with the fundraising efforts, said Clyde Quay School Board of Trustees chair Michelle Little.
“We’ve got a lot of much-needed work going on at the school, to upgrade our school hall so while we still have a lot to raise this fundraising will make a real difference.”
The school now hopes it can secure a ticket to another Taylor Swift concert in Canada.
“This was so successful; we’d love to do it again! We know people are keen for another chance to win tickets to a Taylor Swift concert.”
The second prize winner was Gary Paddison, who won a hotel stay for four people in Wellington, as well as a dinner voucher, pamper packs and goody bags.
The third prize winner was Tessa Manch, who won vouchers for clothing, skincare, a friendship bracelet kit, and movie tickets.
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